B2C Campaign
The Situation
Prevea Health offers a wide-range of pediatric services, beyond the standard wellness visits. This campaign was designed to drive awareness of the additional pediatric specialities while providing education to families as they get ready for the start of the new year.
The Campaign
The campaign was an 8 week campaign built around 10 tips to get kids ready for back to school. The brand tagline was One Family, which was then incorporated into the campaign slogan “One Family to Take Yours Back to School”. The campaign leveraged collateral (clinic posters, handouts and magnets) for clinics and event marketing, digital content and public relations.
