B2B Campaign to launch a new product offering – the Bend HSA platform as a software as a service white label product to financial institutions.
The Target
Regional financial institutions who offer health savings accounts but are looking for a white-label solution to elevate the HSA beyond a standard deposit account.
The Campaign
The campaign leveraged a video testimonial and case study from a current client who found success with our HSA white label solution. The campaign started with targeted LinkedIn campaigns that drove contacts to a landing page with a lead generation form, which then pulled lead through a lead nurturing campaign within HubSpot.
The Assets
The Results
This campaign targeted very specific financial institutions and job titles. Our goal was to bring in 1 new client in 2021 to complete a 2022 white label implementation.
- 24 Marketing Qualified Leads
- 8 Sales Qualified Leads
- 2 New Deals for 2022 Implementation
*The sales cycle for a white label solution was expected to be over 12 months long. Within 9 months of the campaign launch, Bend entered an agreement of purchase and all sales and marketing activities ceased. Bend was absorbed into HSA Bank in February 2022.